If you speak Greek, you definitely don't want to miss our blog posts on branding and marketing communications.
Lack of clarity is the #1 enemy of brands today, drowning them in a sea of sameness. This is causing them to compete on price and shrink their profits, while costing them valuable time and energy.
We provide brands with the strategy and framework they need to reposition and stand out. So that no good company gets lost in the marketplace chaos.
Because clarity creates strong, meaningful, sustainable brands.
I’m a Certified Brand Strategist & Rebranding Consultant, founder & principal at Two Yellow Feet. I’ve been personally trained and certified twice by Marty Neumeier ― the world’s leading expert in branding.
But, more than anything, I’m a Brand Clarity Wizard. I love solving core identity problems for companies, infusing their brands with clarity, simplicity, and focus. And my way of doing it is really simple (but not easy): One strategy, one meaning, one message.
I also educate, consult, and mentor leaders and teams on the power of their brand. Because great branding starts from within.
✓ Low brand prestige
✓ Unfocused positioning
✓ Outdated brand identity
✓ Low brand awareness
✓ Weak brand culture
✓ Brand strategy
✓ Crystal-clear positioning
✓ Compelling brand identity
✓ Competitive differentiation
✓ Powerful market launch
At Two Yellow Feet we know for a fact that, in order to survive and succeed in the marketplace, a brand absolutely needs 3 fundamental things:
#1. Deep self-awareness
#2. A clear differentiation
#3. A distinctive identity
So, when we are set to help a brand reinvent and reposition itself, our proprietary 3D™BRAND method addresses these exact fundamental needs.
And the deep internal work we do with the people of the brand, for their brand, enlightens and empowers them for many years to come.
Our bulletproof branding framework towards one strategy, one meaning, one message.
Deep introspection, uncovering the brand’s core identity.
This leads to deep understanding of the brand, what it stands for, how it does business and, most importantly, why.
# Deep self-awareness
The brand’s strategic and meaningful positioning in the market.
This leads to a clear & precise strategic plan of who the brand will be talking to, what it will be saying, and how it will sound different than the competition.
# Clear differentiation
The brand’s verbal, visual, and expressive identity.
This leads to a unique look & feel of the brand on all its touchpoints, that supports and enhances the overall brand strategy.
# Distinctive identity
Generic branding ( = design) ⟶ Specialised in strategic rebranding
We do strategic rebranding. Deep, powerful, meaningful brand transformation. Following our powerful 3D™BRAND method for strong brand repositioning and success. That’s our superpower. We don’t just do brand design without deep brand strategy first.
Marketing generalist ⟶ Certified Brand Strategist & Specialist
Proudly, I am one of the few brand professionals worldwide certified twice, both as a Brand Strategist and a Brand Specialist, by Marty Neumeier himself ― the world’s leading expert in branding.
Large and impersonal ⟶ Boutique and dedicated
Our tiny size is our big advantage. We are a team of two. There is no B-team. Only A-team. Offering 1:1 premium and dedicated brand expertise. Simply put, you get to work with the one you speak with. No delegation to junior team members.
We want to win your business ⟶ We want to help you win
It’s in our philosophy that we don’t care to close more deals with more clients. We care to create great value for our best clients. And, in order to be great, we are selective.
These are some of our most favourite projects.