The Law of Success Publishing house crossed the threshold at Two Yellow Feet because they were dissatisfied with their previous designing efforts. They had to make a visual impact to confirm their title The Law of Success in 16 Lessons in the Greek market.
The project’s greater challenge was the book cover itself. The magnificent work of Napoleon Hill was written in 1928, and coincided with the era of the Great Gatsby; It was born of the pure-line concept of motion, and geometry bedazzled with a hint of gold. The company required a contemporary book cover that also retained the elements of the period in which it was originally written.
We researched the design style of the 1930’s and surrendered to its influencing magic.
The core of the cover emerged from a chrysalis of thought to reveal the symbol of transformation that depicts a butterfly. It’s centrally placed to rest on equilateral triangles which symbolise creativity, harmony and conclusion. We also added a touch of playfulness by incorporating repeating numbers to mirror the aspect of sixteen lessons contained in the book.
And just like that, the brand took flight on the flutter of a wing. The geometric butterfly made a huge impression as an iconic symbol for The Law of Success. Applied on the corporate identity, brochures, bags, book trailers, videos and social media covers, it is now the main identifying feature on all products relating to the company. Further more, the simplistic form of the butterfly has now become the logo of the Publishing House itself.
Undoubtedly, the central theme of the online store had to be the book itself. Thus, the e-commerce website we designed and developed, consists of many pages that provide information on it, combined with a blog and a newsfeed. And, of course, with responsive design, that performs great on mobile phones and tablets.
We also designed the book trailer, in the same art-deco geometric style, with graphic animation and custom-designed music score.
Within the frame of website traffic and brand awareness increase, we are gradually implementing an inbound marketing strategic plan for the Law of Success Publishing: Content marketing, Landing pages, SEO, Social media, Marketing automation, Email campaigns, Lead nurturing strategies, Marketing analysis. Whatever the unknown user needs throughout their journey into becoming a buyer, a reader and, finally, a brand evangelist.
This particular book, and especially its cover, was a big and tough bet for us. After several failed attempts, we went to Two Yellow Feet and, from the first moment, we felt they understood where we were heading and what we really wanted. The total outcome exceeded our greatest expectations. With Two Yellow Feet you feel like you’ve known them and they’ve known you for years!