The client asked for a logo that suggests mystery, while remaining simple and clear. Additionally, they asked that it would be smart and special, like the services their business offers in comparison to its competition.
Since time is the defining element of the game itself, the design concept was based on the hourglass, a classic symbol of the speed of time. Yet, the hourglass is not designed with much detail; it is rather described by the figure of the falling sand. It integrates with the first letter of the main word. And it defines it as drastically as the 60 mins define the outcome of the game.
Yet, we went even beyond that. We hid another element within the logo. Like the client does in their escape rooms. And you have to search for it. a second, or maybe third, reading. So? Have you noticed the keyhole?
‘PLAY ESCAPE’. The essence of the escape game, with two words that play a double part, both as a verb and as an object, depending on how they are perceived. Exactly as it happens with the facts during the game…
The creative brief for the website design was simple and clear: they needed a user-friendly and easy to navigate website, with a simple and comprehensive booking system, that doesn’t look like a ready-made template, with impressive elements and an intro page that separates the two cities where the company locates.
What we did, in the intro page, was use a combination of a grunge video pattern with images of city monuments in dark bloody colours. The effect triggers upon mouseover each city’s button. Additionally, we created a booking system so easy and simple, that the user needs no more than two clicks to make their booking.
Two Yellow Feet… What a funny name! A probably different approach to advertising summons you through that name, and that’s exactly what you get when you meet them. Exceptional professionals! Young people with imagination, courtesy, seriousness, honesty, but -above all- they are people who inspire you to entrust everything into their hands. Thank you for the wonderful outcome!