The management at St Luke’s began working with us as a major step towards their goal of revitalising the hospital’s image. It’s been a respected establishment in the health industry and public domain for many decades. The modernisation of its 35-year-old trademark had to be discreet. The redesign of the logo was an enormous and the venture risky. They wanted a logo design that expressed little change, whilst demanding a contemporary look aesthetically pleasing to the eye.
Oh, how we love these brainteasers!
We subtly redesigned the heart of the well-established symbol by updating the font style, enhancing the colours and correcting its structure. There were so many interventions to produce so little change, which was a fundamental for the logo’s revitalised look.
Next in the rebranding process was the hospital magazine called OUR NEWS (TA NEA MAS, In Greek).
It’s a quarterly magazine that publishes social and scientific articles, as well as achievements and snapshots of corporate events. It is an important communication channel that extends to patients and visitors.
The previous design was somewhat dated, so we set our creative juices flowing!
We also upgraded the brochures across all departments. Now, the brochures look truly slick and elegant with the new tall and thin design with three folds using heavy paper.
Certainly, the same went for the Press adverts for Departments, like the Department of Gynecology & Obstetrics, the Pediatric Department and the Breast Clinic.
In the same style, we designed the placemat and the plastic bag. Specifically, complying with the Hospital’s philosophy, the placement reads verses from the Hymn to Love, A’ Epistle to the Corinthians by Paul the Apostle.
Certainly, the website couldn’t have been left out of this wave of revitalisation. Full of information, in 7 different languages, we made sure it would be as functional and operational as possible, both for visitors as well as the Hospital’s management.
And, of course, we were assigned the Hospital’s website and social media management. Now, with constantly fresh design and content, the social profile looks much better!
I found the ideal collaborator in Two Yellow Feet. All team members have professionalism, consistency and creativity. I am very happy with the choice I made some years ago to work with them, and the outcome always keeps proving me right ever since!