Loco Grill is a renovated fast food store. The new concept begun when we were commissioned to design its branding. We developed an identity with a flavour of humour.
We designed the logo with a touch of craziness; a surprised face with cross eyes and flame like hair to set the image on fire. We couldn’t resist the slogan, “On Fire For You!”
Every sketch on the packaging is hand drawn to express the local humour and vibrant colours.
Heroic burgers demand a theme to match, so we used Marvel Heroes consistently on the burger boxes.
Packaging papers, plastic bags, little paper bags, napkins; everything is, in fact, loco in act of locomotion! Eating at Loco Grill has become an experience of entertainment too.
Our team was flexible enough to collaborate with Loco Grill’s own decorating team, in order to bring the branding to completion.
We designed the space graphics on the walls and tables. We hand drew an area map in the kitchen to incorporate the logo and tagline, and two screens to project the animated menu that we designed. It’s a tongue tantalising presentation that’s enough to make you drool!
We designed a brochure as an extension of loco vibe to include the same hand-made drawings and vibrant colours.
Two Yellow Feet were asked to manage the company’s social media profile. It’s a continuous process of building relationships via informative and fun to read posts. It’s a means of stimulating public interest and attracting new customers that can engage in conversation. We also created and capitalised the hashtag #thafamekala which is Greek for the statement, ‘we will eat well’.
Stay tuned and watch this space for the imminent launch of Loco Grill’s new website!
We enjoyed the result very much, and so did our customers. It is exactly the fresh and playful style we wanted. We are very pleased with Two Yellow Feet, we absolutely trust them. Honestly, congrats!