Laurence is a top chocolate manufacturer in Greece, a company rapidly evolving, with tradition that reaches back to 1922. Their name is equivalent to high quality and luxury, while their innovative new products usually get copied early after launching.
Laurence asked us to take on their total marketing communication upgrade, starting from their new website and continuing with their packaging, brochures and social media management.
We designed and developed an impressive full-width website, well structured and functional, which encourages user experience into exploring the product categories. The main menu simplifies the navigation and minimises the number of clicks that takes for a user to visit the category they want.
Its responsive design makes it wonderfully functional on mobile devices and tablets. A fully customised website, hosted on One Yellow Cloud, our proprietary cloud administration platform.
Trilingual pleasure! Since Laurence is a strong exporter, the website was translated in two additional languages, apart from Greek: English and Russian.
In order to have the best outcome for the website and the company’s new contemporary look, we organised and delivered a photoshoot of new and older products. Images that, naturally, stole people’s hearts.
These spread jars, with impressive combinations of tastes, are Laurence’s new product innovation. For the design, we went on a journey that derives from classic luxury, glides through romantic moods, and reaches a timeless outcome. Simply put: vintage die-cuts, chic silver foils, romantic elements, dark and pastel hues.
We were looking to further evolve our corporate image, and Two Yellow Feet did exactly that! Our clients love our new packagings and are absolutely thrilled with the new website. We love working with them because they don’t settle for the good; they always go for the best.