The company required a logo that would depict a natural, clean sense of freshness, while displaying a modern dynamic beauty that expresses power.
Two Yellow feet delved into researching LPG, Liquid Petroleum Gas, to discover it is a natural product that is produced by minerals. That directed our thinking to form the concept of a crystal which is naturally beautiful, sparkling clean and is the symbol of power. The microscopic crystals were the building bricks that we used to design on large crystal to produce a logo in line with specified requirements.
The client had just one clear goal in mind regarding their website. They wanted to split their provisions into three categories to target specific groups, by identifying a more tailored service that comes under the headings of Home, Business, and Gas stations.
We edited and organised the content supplied by the company, and used it alongside the royalty free images that we had located to produce a website with a difference. We placed the navigation menu vertically on the left to remain static.
Extra animation and interaction was created on the homepage, by adding a hover effect to reveal secondary images for each category.
Two Yellow Feet did for us what seemed huge to us! And, throughout the process, they were more than happy to address our requests.