When a new company, alliance between international companies, with business throughout the globe, asks you to help them create and set their brand right, the challenge is huge and the course more than exciting. The branding has to fulfil international requirements, it has to be strong, display authority and contemporary technocratic style.
We designed the logo by reforming and simplifying the letters, removing unnecessary lines. We set them on a strict line and used the symbol of alternating current in cyan, the colour of technology that inspires trust and suggests novelty and innovation.
In the corporate identity design, we isolated this cyan element and used it on its own, giving it space and attention so that it establishes itself as a corporate symbol for Alectris.
In the beginning of their awareness campaign, Alectris needed a corporate presentation tool that would win first impressions on initial client meetings.
We created a special corporate case, which carried a cd rom and a usb flash drive with a digital presentation that we designed, as well as a built-in small brochure that underlined their major competitive advantages. On the cover, the corporate symbol outstood with a die-cut.
Next, we continued designing a series of 4-page brochures that were used for showcasing their portfolio when participating in global trade shows.
Our creative team produced a series of motion graphics videos to meet the increasing demand for a viral communications system.
We set the necessary basis for this new international brand, Alectris, to become globally competitive, by providing it with cost efficient communication tools that work.
I have been hiring Two Yellow Feet for many years and I trust them for their ability to deliver results, through creativity and professionalism. I totally recommend them.